Albert Einstein Society Healthcare Network

The email campaign process for Einstein Medical Center begins with clearly defining the campaign goals. This may include promoting a new health service, increasing patient engagement, reminding patients of preventive care, or sharing important health updates. Establishing a goal helps guide the content, design, and audience targeting strategy.

Next, the target audience is identified and segmented based on demographics, patient history, location, or specific health interests. For example, patients who have visited cardiology in the past year might receive tailored content about heart health or upcoming screenings.

Once the audience is defined, the marketing team develops relevant and personalized email content. This includes writing compelling subject lines, educational body text, clear calls-to-action (such as “Schedule Your Appointment” or “Learn More”), and ensuring all copy aligns with Einstein Medical Center’s branding and tone. The content is supported with visually appealing design, medical imagery, and links to relevant pages on the Einstein website.

After drafting, the emails undergo internal review and approval, often involving compliance and legal teams to ensure all messaging adheres to HIPAA and other healthcare regulations. Once approved, the emails are built using a campaign platform like Mailchimp or Salesforce Marketing Cloud, and tested for formatting, responsiveness, and deliverability across devices and email clients.

The campaign is then scheduled and deployed at optimal times, often early in the morning or mid-week, depending on past engagement data. After sending, performance metrics like open rates, click-through rates, and conversion actions are tracked and analyzed using built-in analytics tools.

Finally, the team conducts a post-campaign review to evaluate success against the original goals. Insights are gathered to optimize future email campaigns — whether that means adjusting timing, refining segmentation, or improving messaging.