Avanator Science for Goodness Platform

The web design process for Avantor begins with a comprehensive discovery and research phase. In this initial stage, the design team collaborates with stakeholders to understand Avantor’s business objectives, including the need to promote scientific innovation, support global e-commerce, and provide access to critical product information. Research is conducted to identify the target audience—such as lab managers, researchers, and procurement professionals—and to analyze competitors like Thermo Fisher or Merck. Additionally, SEO research and data analytics help guide content and user experience strategies.

Following discovery, the team moves into strategy and planning. This involves defining clear website objectives, such as simplifying product navigation, improving global accessibility, and integrating educational resources. A sitemap and user flow diagrams are developed to visualize how different user personas will interact with the site. Strategic planning also includes selecting the appropriate technology stack—such as a secure enterprise CMS and robust ecommerce integrations—that aligns with Avantor’s global infrastructure.

Once the structure is defined, the UX and UI design process begins. Designers create wireframes to map out the layout of key pages, including the homepage, product detail pages, and scientific content hubs. The visual design follows Avantor’s brand guidelines, emphasizing a clean, professional interface with intuitive navigation and strong visual hierarchy. Accessibility standards (WCAG compliance) are prioritized to ensure a seamless experience for users worldwide, including those in regulated environments.

Next, content development plays a central role in conveying Avantor’s expertise and product value. High-quality, scientifically accurate copy is crafted for product pages, educational materials, and service descriptions. This includes integrating technical documents such as datasheets and application notes. Content is localized for key international markets to support Avantor’s global presence and multilingual customer base.

The project then enters the development phase, where front-end and back-end teams bring the designs to life. Front-end developers use modern HTML, CSS, and JavaScript frameworks to create responsive layouts that work across all devices. Back-end development involves integrating the website with systems such as product information management (PIM), ERP platforms, and CRM tools like Salesforce. The CMS is configured to allow Avantor’s internal teams to easily update content and product data.

Once development is complete, the site undergoes rigorous testing and quality assurance. Functional testing ensures that forms, product search, and ecommerce features work flawlessly. Cross-browser and mobile device testing confirm consistent performance across platforms. Site speed is optimized, and security features are reviewed to meet industry compliance standards, including GDPR and global data privacy regulations.

With testing complete, the team prepares for launch. A soft launch may be conducted internally to gather feedback from key stakeholders. After final adjustments, the site goes live with proper DNS configuration and performance monitoring tools in place. A launch checklist is followed to ensure a smooth transition and minimal disruption to users.

Finally, the web design process concludes with post-launch support and maintenance. This includes ongoing SEO optimization, performance monitoring, regular content updates, and A/B testing to improve the user experience over time. Analytics tools provide insights into user behavior and engagement, helping Avantor continuously refine its digital presence in alignment with business goals.